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In the aftermath of the lockdown, weavers and artisans have become the third largest segment among the economically weaker sections of Indian society. A KPMG study for the National Skill Development Corporation (NSDC) has estimated that approximately 7.3 million individuals depended on handicraft and allied activities for their livelihood between the years 2017 and 2022. With a classification of art as a “non-essential item”, there has been a complete halt in exhibitions, art shows and investment of capital which is only showing slight signs of improvement now that things are slowly opening up in the country and beyond.

In what seems to be a grim picture for the artisan community in India, HandiheART brings a novel opportunity for emerging and folk artists to display and sell their artwork for an international audience and share their craft with a wider demographic. Through a monthly showcase, this platform celebrates the work of talented artists and builds an intimate connection with their pieces: thereby by weaving a tale of the artform and the artist to forge a HandiheART connection between the artists and the patrons.